Our bestsellers
VUP for very unique people
THE NEW DRESS CODE
VUP® is a unisex all-in-one accessory that revolutionizes the tie. It is easy to care for and washable. The internationally protected design can be worn by anyone and goes with any outfit. It can be used instead of a scarf, neckerchief, bandana, tie, plastron, ascot, twilly, bow tie, belt or as a pocket square. The multifunctional accessory impresses with its high-quality workmanship and quality.
Your styling upgrade
Brand and design internationally protected - Born in Switzerland - Made in Italy
VUP Fashion
ALL-IN-ONE ACCESSORY
With the new, individual VUP® accessory you can kill two birds with one stone. You can use it individually and in a variety of ways. Everything is possible with the unisex and multifunctional fashion accessory VUP®. Wear it as a tie, plastron, scarf, belt, twilly, bow tie, foulard or pocket square. With the Made in Italy VUP® you can put the finishing touches on any outfit. Just as you like it or whatever you feel like at the moment.
My VUP
Unique and individual style
Must-have accessory for everyone
VUP® is the new accessory, the new mix of tie & co. and always suits every style. Whether in everyday business life, in your free time or for a special occasion. VUP Fashion appeals to a large target group in a contemporary way - whether young or young at heart.
Mini VUP
Blog
Discover the latest trends at VUP: insights, fashion trends and inspiration.
All good things come in threes: My journey to VUP Fashion AG
I have been a passionate entrepreneur and visionary for almost 30 years. My creativity, my perseverance and my positive energy are also my trademarks. With VUP Fashion AG, I am now juggling three t...
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IS THE TIE STILL PART OF THE MODERN BUSINESS LOOK?
Sometimes I feel that the business look these days is too boring and unimaginative. I say: stop it! It's time for us to express our individuality and personality in our business look too. How ...
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UPCYCLING: WE VALUE SUSTAINABILITY
Upcycling has become increasingly popular in recent years and has become an important topic in terms of sustainability. But what exactly does this mean and how does it relate to VUP® Fashion? In t...
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Unisex
Washable
Made in Italy
Individually
Sustainable